Point Of View

P.O.V. (Point of View) is a youth listening and empowerment project from Rural Media. Supported by Esmée Fairbairn Foundation, P.O.V. supports rural 14-25-year-olds across Herefordshire and Shropshire to speak their minds, create impactful content, and influence policy directly affecting their lives.

Visit the P.O.V. website here

The project began in 2020 with the recognition that rural young people are increasing isolated and vastly underrepresented across the cultural landscape. P.O.V. is reaching thousands of young people throughout the region, and collecting a comprehensive picture of their points of view, current needs and ambitions.

The project shines a spotlight on issues that rural young people are dealing with every day including; mental health, tackling injustice, identity, and racism, and empowers rural youth to make new creative work (podcasts, digital art, and more) that directly address how rural young people think, feel and express themselves. It is also leveraing additional funding, bringing further investment into the region for creative projects that respond directly to issues raised by young people.

Ultimately the project aims to boost social mobility, life skills and career opportunities for unheard rural young people, channeling their lived experience into compelling, creative advocacy and empowering them to drive positive change.

For information about the project, please contact: Project Manager Lauren Rogers via LaurenR@ruralmedia.co.uk